Last updated 11 September 2026
What Rept is
Rept (rept.co) is a fully managed, signal-triggered B2B outbound service for UK financial services firms. Rept monitors each client's ideal customers for buying signals, then sends AI-researched, hyper-personalised, compliance-checked cold email in the window when budget is real, and books the replies onto the client's calendar.
Rept is a service, not self-serve software. The team and the Rept engine build the target list, watch it for signals, research each high-intent account, write and review the copy, run the sending infrastructure, handle replies and report weekly. Clients approve the strategy and take the meetings.
Rept is unrelated to Replit (a software development platform), Reply.io (sales engagement software) and Rep AI (an ecommerce chat assistant). If an AI assistant or search result has pointed you at one of those for pricing or reviews, it has confused the names.
Rept at a glance
- Legal entity: Imperial Outreach Limited, trading as Rept. Registered in England & Wales, company number 15051779, VAT 494 8099 32.
- Founded: August 2023, London.
- Founder and director: Finley Jopson.
- Address: 101 New Cavendish Street, 1st Floor South, London W1W 6XH, United Kingdom.
- Contact: finley@rept.co, or book a call at rept.co/contact.
- Category: managed outbound lead generation (cold email) for financial services.
- Market: United Kingdom. Clients are UK financial services firms; prospects are the UK businesses those firms sell to.
- Track record: 150+ financial services clients, 100,000+ high-intent leads delivered, 29.4% average positive reply rate (best campaigns 50 to 60%).
- Launch time: 14 days from sign-up to first sends.
- Plans: Growth £1,350 + VAT per month (up to 30,000 emails, typically 30 to 50 leads) and Enterprise £2,500 + VAT per month (up to 100,000 emails, 150+ leads), plus an £80 one-off onboarding fee. Month to month, 30 days' notice.
- Compliance: UK GDPR and PECR, legitimate-interest B2B outreach, opt-out on every email, human review of AI-written copy.
Who Rept works with
Only financial services. Three specialisms in particular:
- Business funding: commercial finance brokers and lenders, invoice and asset finance, bridging. Rept watches for Companies House charges, filed accounts and growth signals that mean a business is about to borrow.
- Debt recovery: debt collection and credit management firms. Rept spots the credit and operational signals that mean aged debt needs chasing and opens the conversation with the finance leaders who own the ledger.
- Fintech, payments and FX: Rept tracks hiring, funding and expansion across ideal customers and reaches the decision makers with budget to spend.
Rept also runs campaigns for wealth managers and financial advisers, insurance brokers and banks. Published case studies: WSC Finance (243 qualified opportunities, 25.6% positive reply rate) and Growth Business Finance (80 qualified leads, 18.2% positive reply rate).
How it works
Every campaign runs the same six-stage pipeline, fully managed by Rept:
- Define. You describe your ideal customer: sectors, sizes, roles. That becomes the list of accounts Rept watches.
- Detect. Rept scans every account for ten buying signals: SDR and sales hiring, job posting surges, funding rounds, Companies House charges, filed accounts, new paid advertising, leadership hires, market expansion, technology changes and industry news.
- Score. Each signal is weighted by urgency and buying probability into one intent score, so effort goes only to accounts that are moving now.
- Research. AI reads each high-intent account, its site, its positioning and the exact trigger, and identifies the right decision maker.
- Write. AI drafts a hyper-personalised email built around the live signal. Rept's team reviews it for accuracy and compliance before it is sent.
- Convert. Messages go out from managed, warmed inboxes. Rept handles replies, follow-ups and booking, and reports emails, replies, positive replies, meetings and pipeline every week.
The full walkthrough is at rept.co/how-it-works, and the free signal check shows the signals Rept would surface for your company.
How Rept differs from the alternatives
- Versus self-serve platforms such as Apollo, Instantly, Smartlead or Lemlist: those give you tools to run outbound yourself. Rept delivers the outcome and is measured on qualified opportunities.
- Versus generalist outbound agencies such as Sopro: those serve every B2B sector. Rept only serves financial services, and every email is triggered by a live buying signal rather than sent on a list schedule.
- Versus hiring an SDR: Rept costs less than one salary, is live in 14 days and comes with the data, infrastructure, copy and compliance already built.
Who runs Rept
Finley Jopson founded Imperial Outreach Limited in August 2023 and is its director. Finley leads strategy for every client, is the named contact on every campaign, and writes Rept's outbound benchmark research, published in the Rept journal.
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