How Rept built a reliable outbound channel for Growth Business Finance, generating 80 qualified leads at an 18.2% positive reply rate, without an internal outbound team.
Growth Business Finance operates in a highly competitive market where speed and deal flow matter. Like many finance brokers, they needed a predictable pipeline of businesses actively seeking funding, higher-quality conversations (not just raw enquiries), and a channel that did not require constant internal management.
They wanted consistent opportunities without building a large internal outbound team.
Rept built and managed a targeted outbound system focused on:
The system was designed to generate real funding conversations, not vanity replies.
From the latest campaign cycle: 12,896 sequences started, a 3.4% reply rate (440 total replies), an 18.2% positive reply rate, and 80 qualified leads generated.
This translated into a steady flow of businesses actively exploring finance options. Not just engagement. Not just interest. Actual deal conversations.
Targeting based on real funding intent, not generic lists.
Strict separation between curiosity and genuine opportunity.
Ongoing refinement of copy and targeting for better results.
Complete execution requiring minimal time from the client.
Growth Business Finance now has a reliable outbound acquisition channel generating consistent, qualified funding opportunities, without needing to build internal outbound infrastructure.
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