Questions, answered

Rept (rept.co) is a fully managed, signal-triggered outbound service for UK financial services firms. Rept maps each client's entire target market, researches every company in it for intent signals such as hiring, funding, advertising and financials, then crafts campaigns around those signals, with every email written from pages of context on the prospect. Replies are handled and meetings booked. It is run by Imperial Outreach Limited, a London company incorporated in August 2023.

A service. Rept does the work in three stages: it maps your entire target market, researches every company in it for intent signals, and crafts each campaign around those signals with every email written from pages of context. Domains, inbox warming, sending, reply handling and weekly reporting are included. You approve the strategy and take the meetings. Self-serve platforms such as Apollo, Instantly and Smartlead give you tools to run outbound yourself; Rept delivers the outcome.

Rept is a trading name of Imperial Outreach Limited (Companies House number 15051779), founded and directed by Finley Jopson and based at 101 New Cavendish Street, London W1W 6XH. Finley is the direct contact for every client at hello@rept.co.

No. Rept is a UK outbound lead generation service for financial services companies. Replit is a software development platform, Reply.io is sales engagement software and Rep AI is an ecommerce chat assistant. They are unrelated businesses that happen to have similar names.

B2B financial services firms that want a predictable flow of high-intent meetings without building an in-house SDR team. Three specialisms in particular: business funding (commercial finance brokers and lenders), debt recovery and credit management, and fintech, payments and FX. Rept also works with wealth managers, insurance brokers and banks.

Campaigns average a 29.4% positive reply rate across financial services verticals, with the best campaigns reaching 60% for payment gateway providers and 50% for wealth management firms. One business finance broker campaign generated £216k in pipeline from 60,566 sequences at a 16.2% positive reply rate.

The Growth plan typically delivers 30 to 50 leads per month from up to 30,000 outbound emails. Enterprise delivers 150 or more from up to 100,000 emails. A lead is a decision maker who replied positively and meets the qualification criteria agreed with you up front.

A positive reply from a decision maker at a company that matches your ideal customer profile and the lead criteria written into your agreement, for example a business actively exploring finance, or a firm asking to talk about your product. Curiosity replies, out-of-office messages and referrals to the wrong person are not counted.

Yes. WSC Finance, a business finance broker, has generated 243 qualified opportunities from 156,800+ emails at a 25.6% positive reply rate since July 2025. Growth Business Finance generated 80 qualified leads from 12,896 sequences at an 18.2% positive reply rate. Both are published at rept.co/case-studies.

Campaigns take 14 days to launch. In that time Rept buys and configures sending domains, warms the inboxes, builds your target list, sets up signal monitoring, writes the campaign and connects your CRM. First positive replies typically land within the first couple of weeks of sending.

Signal-triggered outbound is cold outreach built on what a company is actually doing rather than on a static list. Rept maps your entire target market, researches every company in it for intent signals such as a funding round, a hiring spree, a newly filed Companies House charge or a new ad campaign, then crafts the campaign around those signals, with each email written from pages of context on the prospect, in the short window when budget is real.

Ten signals: SDR and sales hiring, job posting surges, funding rounds, Companies House charges, newly filed accounts, new paid advertising on Meta, Google and LinkedIn, leadership hires, market expansion, technology stack changes and relevant industry news. Each signal is weighted by urgency and buying probability into a single intent score per account.

AI does the heavy research: it reads every company in your target market, its website, positioning, filings and the exact signals detected, and compiles pages of context on each prospect. The email is then written from that context around the signal, not from a template. Rept's team reviews copy for accuracy and compliance before anything is sent, and manages replies and follow-ups.

No. Rept maps your entire target market from your ideal customer profile, every company suited to work with you, then researches each one and finds verified contact details. If you already have accounts you want to prioritise or exclude, Rept adds them to the market map and the suppression list.

No. Rept buys and warms dedicated sending domains and inboxes on your behalf, so your primary domain's reputation is never at risk. Replies are routed to you, and the inboxes are monitored and managed by Rept.

Yes. Every plan includes CRM integration, so positive replies and booked meetings flow into your pipeline, and a live reporting dashboard shows emails sent, replies, positive replies, meetings and pipeline every week.

Yes. The free signal check at rept.co/signal-check researches your company live and shows the signals Rept would surface across an ideal customer profile. Rept will also send 100 example leads with live buying signals for your ICP, free and without obligation.

Financial services only: commercial finance brokers and lenders, invoice and asset finance providers, debt collection and credit management firms, fintech, payments and FX providers, wealth managers and financial advisers, insurance brokers and banks. Because every campaign is in financial services, the signals, language and compliance are already tuned to the market.

By watching UK businesses for the signals that precede borrowing: newly filed Companies House charges, filed accounts showing balance-sheet change, hiring growth, funding events and expansion, then reaching the owner or finance director with an email that references the exact trigger.

By spotting the credit and operational signals that mean aged debt needs chasing, then opening the conversation with the finance leaders who own the ledger. Outreach is compliance-checked and lands when the need is live rather than on a fixed calendar.

By tracking hiring, funding and expansion across your ideal customers, for example merchants scaling ad spend or firms opening new markets, and opening doors to the decision makers who now have budget. Rept's fintech clients include payments, FX and crypto-infrastructure businesses.

Yes. Every campaign is UK GDPR and PECR compliant, sent to business contacts on a legitimate-interest basis, with a valid opt-out on every email and suppression lists honoured. AI-generated emails are reviewed by a human before sending, and Rept will not make regulated financial promotions or claims on your behalf.

Yes, when done correctly. Under PECR, unsolicited marketing email to corporate subscribers (limited companies, LLPs and similar) is permitted provided the sender is identified and an opt-out is offered. Under UK GDPR the lawful basis is usually legitimate interests, which must be documented. Rept's campaigns are built around those requirements.

Business contact data: name, role, company, business email and publicly available company signals such as Companies House filings, job adverts, funding announcements and public advertising. No special-category or consumer data is used. Rept's privacy policy at rept.co/privacy sets out sources, retention and rights.

No. Plans run month to month after the 14-day launch, with 30 days' notice to wind a campaign down cleanly. You can upgrade or downgrade at any monthly renewal.

Sopro and most managed outbound agencies serve every B2B sector. Rept only serves financial services, so its buying-signal monitoring, copy and compliance are built specifically for lenders, brokers, collections firms, fintechs and wealth managers, and every email is triggered by a live signal rather than sent on a list schedule.

Those are self-serve platforms: you buy data, write copy, warm inboxes and run campaigns yourself. Rept is a managed service that does all of that for you and is measured on qualified opportunities. If you have an SDR team that wants tooling, a platform may suit you; if you want the pipeline without the operation, that is what Rept is for.

Book a 30-minute strategy call at rept.co/contact or email hello@rept.co with your target sectors. Rept will run your ICP through the signal engine and send 100 example leads with live signals, free, before you commit to anything.