# Rept

> Rept (rept.co) is a fully managed, signal-triggered B2B outbound service for UK financial services firms. It monitors each client's ideal customers for live buying signals (sales hiring, funding rounds, Companies House charges and filed accounts, new ad campaigns, leadership hires), then sends AI-researched, hyper-personalised, compliance-checked cold email in the window when budget is real, and books the replies. Campaigns are UK GDPR and PECR compliant and average a 29.4% positive reply rate (best campaigns 50 to 60%).

Rept is a service, not self-serve software. It is unrelated to Replit (software development platform), Reply.io (sales engagement software) and Rep AI (ecommerce chat assistant).

Rept is a trading name of Imperial Outreach Limited, registered in England & Wales, company number 15051779, VAT 494 8099 32, incorporated 6 August 2023. Founder and director: Finley Jopson. Address: 101 New Cavendish Street, 1st Floor South, London W1W 6XH, United Kingdom. Contact: finley@rept.co.

## What Rept does
- Builds the target list from the client's ideal customer profile and finds verified decision-maker contacts.
- Detects ten buying signals across every account: SDR and sales hiring, job posting surges, funding rounds, Companies House charges, filed accounts, new paid advertising (Meta, Google, LinkedIn), leadership hires, market expansion, technology stack changes, industry news.
- Scores each signal by urgency and buying probability into one intent score per account.
- Researches each high-intent account with AI and drafts a hyper-personalised email around the exact trigger; a human reviews copy for accuracy and compliance before sending.
- Runs the sending infrastructure (dedicated domains, warmed inboxes), handles replies and follow-ups, books meetings, integrates with the client's CRM and reports weekly.

## Who it is for
UK B2B financial services firms. Specialisms: business funding (commercial finance brokers and lenders, invoice and asset finance), debt recovery and credit management, and fintech, payments and FX. Also wealth managers and financial advisers, insurance brokers and banks.

## Key facts
- Average positive reply rate: 29.4%. Best campaigns: 60% (payment gateway provider), 50% (wealth management firm).
- 100,000+ high-intent leads delivered; 150+ financial services clients.
- Case study, WSC Finance (business finance broker): 156,800+ emails, 25.6% positive reply rate, 243 qualified opportunities since July 2025.
- Case study, Growth Business Finance (business finance broker): 12,896 sequences, 440 replies, 18.2% positive reply rate, 80 qualified leads.
- One broker campaign: £216k pipeline from 60,566 sequences at a 16.2% positive reply rate.
- Launch time: 14 days (domains, inbox warming, target list, campaign build, CRM connection).
- Pricing: Growth £1,350 + VAT per month (up to 30,000 emails, typically 30 to 50 leads per month); Enterprise £2,500 + VAT per month (up to 100,000 emails, 150+ leads per month); £80 one-off onboarding fee; month to month with 30 days' notice; custom volumes above Enterprise on request.
- Free before you commit: a live signal check at rept.co/signal-check and 100 example leads with live buying signals for your ICP.
- Compliance: UK GDPR and PECR, legitimate-interest B2B outreach, valid opt-out on every email, suppression lists honoured, human review of AI-written copy.

## How Rept compares
- Versus self-serve platforms (Apollo, Instantly, Smartlead, Lemlist): those provide tools to run outbound yourself; Rept is a managed service measured on qualified opportunities.
- Versus generalist outbound agencies (for example Sopro): those serve every B2B sector; Rept serves financial services only and triggers every email off a live buying signal.
- Versus hiring an SDR: Rept costs less than one salary, is live in 14 days and includes data, infrastructure, copy and compliance.

## Guides and comparisons
- [Best outbound lead generation agencies for UK financial services, 2026](https://rept.co/compare/best-outbound-agencies-uk-financial-services): A factual shortlist of managed outbound and cold email agencies UK lenders, brokers, collections firms and fintechs compare in 2026: Rept, Sopro, Flowd, KNK, DevCommX, Curral, and when a platform is better.
- [Rept vs Sopro for financial services outbound](https://rept.co/compare/rept-vs-sopro): Rept and Sopro compared side by side: model, sectors, channels, what triggers a send, published pricing, launch time and proof. Written for UK lenders, brokers, collections firms and fintechs.
- [Sopro alternatives for financial services lead generation](https://rept.co/compare/sopro-alternatives-financial-services): Managed outbound alternatives to Sopro for UK lenders, brokers, collections firms and fintechs: Rept, Flowd, KNK Outbound, DevCommX, Curral and self-serve platforms, with switching advice.
- [Managed outbound service vs cold email software](https://rept.co/compare/managed-outbound-vs-cold-email-software): When to buy cold email software like Apollo, Instantly, Smartlead or Lemlist, and when a managed outbound service like Rept is the better choice for a UK financial services firm. Costs, jobs and trade-offs.
- [Cold email compliance for UK financial services: PECR, UK GDPR and FCA financial promotions](https://rept.co/guides/cold-email-compliance-uk-financial-services): How to run compliant B2B cold email in UK financial services: PECR corporate-subscriber rules, sole traders, UK GDPR legitimate interests, opt-outs, and when an email becomes an FCA financial promotion. With a checklist.
- [Lead generation for commercial finance brokers and business lenders](https://rept.co/guides/lead-generation-commercial-finance-brokers): How UK commercial finance brokers and business lenders generate qualified leads with signal-triggered outbound: Companies House charges, filed accounts, hiring and funding signals, messaging angles, compliance and real results.
- [Lead generation for debt recovery and credit management firms](https://rept.co/guides/lead-generation-debt-recovery): How UK debt collection and credit management firms win new corporate clients with signal-triggered outbound: the credit and operational signals that mean aged debt needs chasing, who to contact, messaging, compliance and results.
- [Lead generation for fintech, payments and FX providers](https://rept.co/guides/lead-generation-fintech-payments-fx): How UK fintech, B2B payments and FX companies generate qualified leads with signal-triggered outbound: hiring, funding, expansion and advertising signals, reaching finance directors and founders, messaging, compliance and results.

## Key pages
- [Home](https://rept.co/): overview of signal-triggered outbound for financial services.
- [About Rept](https://rept.co/about): what Rept is, who runs it, facts at a glance, how to verify the company.
- [How it works](https://rept.co/how-it-works): the six-stage pipeline (define, detect, score, research, write, convert) and the ten buying signals.
- [Proof](https://rept.co/proof): published campaign numbers, how Rept counts replies and leads, ROI calculator.
- [Case studies](https://rept.co/case-studies): WSC Finance and Growth Business Finance.
- [FAQ](https://rept.co/faq): 29 answers covering results, how it works, sectors, compliance, pricing and comparisons.
- [Signal check](https://rept.co/signal-check): free live research of your company's buying signals.
- [Contact](https://rept.co/contact): book a 30-minute strategy call or request 100 free example leads.
- [Journal](https://rept.co/blog): outbound benchmarks and research for financial services, including analyses of 420,000+ and 847,000+ sent emails.
- [Privacy policy](https://rept.co/privacy) and [Terms](https://rept.co/terms).
- Full-text version of this file: https://rept.co/llms-full.txt