What counts as a qualified lead or opportunity?

A positive reply from a decision maker at a company that matches your ideal customer profile and the lead criteria written into your agreement, for example a business actively exploring finance, or a firm asking to talk about your product. Curiosity replies, out-of-office messages and referrals to the wrong person are not counted.

How does Rept generate leads for commercial finance brokers and lenders?

By watching UK businesses for the signals that precede borrowing: newly filed Companies House charges, filed accounts showing balance-sheet change, hiring growth, funding events and expansion, then reaching the owner or finance director with an email that references the exact trigger.

How long does it take to launch a campaign?

Campaigns take 14 days to launch. In that time Rept buys and configures sending domains, warms the inboxes, builds your target list, sets up signal monitoring, writes the campaign and connects your CRM. First positive replies typically land within the first couple of weeks of sending.

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WSC Finance: 243 opportunities from 156,800 emails

How Rept became WSC Finance’s dependable outbound channel, delivering qualified opportunities at scale with minimal input from their team.

156.8kemails sent since July 2025

25.6%of replies were positive

243qualified opportunities

ClientWSC Finance, UK business finance broker

EngagementFully managed, signal-triggered outbound, live since July 2025

Volume156,800+ emails sent

Outcome243 qualified opportunities, measured against lead criteria agreed in the contract

The challenge

WSC Finance had tested multiple data providers and lead generation solutions, but results were inconsistent. Lead quality varied, campaigns required too much internal input, and performance rarely matched what was promised.

They needed a dependable outbound channel that could generate qualified opportunities at scale, without becoming a time drain for their team.

The approach

Rept built and managed a fully owned outbound email system for WSC Finance, including:

Clear ideal-client definition and high-intent targeting
End-to-end campaign setup and delivery
Ongoing optimisation of messaging and volume
Strict qualification criteria for what counts as a lead

The results, July 2025 to present

Since launching in July 2025, the campaigns have delivered 156,800+ emails sent, a 25.6% positive reply rate and 243 qualified opportunities: a consistent, predictable flow of business.

After trying seemingly every option for marketing data and lead gen, working with Rept has been a revelation; they’ve delivered the leads promised, with minimal time needed from our side, and for a reasonable cost.

WSC FinanceBusiness finance broker

Why it worked

Intent-based targeting

Targeting based on real buying intent, not generic lists.

Clear lead criteria

Contract-defined lead qualification, agreed up front.

Fully managed

Minimal client involvement required at any stage.

Outcome focused

Measured on results, not activity or vanity metrics.

Summary

Since July 2025, Rept has become a reliable outbound acquisition channel for WSC Finance, delivering consistent, qualified opportunities at a predictable cost.