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Case study · Business finance

WSC Finance's reliable outbound channel

How Rept became WSC Finance's dependable outbound acquisition channel, delivering 243 qualified opportunities at scale, with minimal input from their team.

Business finance B2B lead generation Since July 2025
WSC Finance campaign dashboard showing 156,800+ emails sent, 25.6% positive reply rate and 243 qualified opportunities
156.8k+
Emails sent
25.6%
Positive reply rate
243
Qualified opportunities

The challenge

WSC Finance had tested multiple data providers and lead generation solutions, but results were inconsistent. Lead quality varied, campaigns required too much internal input, and performance rarely matched what was promised.

They needed a dependable outbound channel that could generate qualified opportunities at scale, without becoming a time drain for their team.

The approach

Rept built and managed a fully owned outbound email system for WSC Finance, including:

  • Clear ICP definition and high-intent targeting
  • End-to-end campaign setup and delivery
  • Ongoing optimisation of messaging and volume
  • Strict qualification criteria for what counts as a lead

The results, July 2025 to present

Since launching in July 2025, the campaigns have delivered 156,800+ emails sent, a 25.6% positive reply rate, and 243 qualified opportunities generated, a consistent, predictable flow of business.

After trying seemingly every option for marketing data and lead gen, working with Rept has been a revelation; they've delivered the leads promised, with minimal time needed from our side, and for a reasonable cost.
W
WSC Finance
Business finance

Why it worked

Intent-based targeting

Targeting based on real buying intent, not generic lists.

Clear lead criteria

Contract-defined lead qualification, agreed up front.

Fully managed

Minimal client involvement required at any stage.

Outcome focused

Measured on results, not activity or vanity metrics.

Summary

Since July 2025, Rept has become a reliable outbound acquisition channel for WSC Finance, delivering consistent, qualified opportunities at a predictable cost.

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