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Comparison

Rept vs Sopro for financial services outbound

Both are fully managed. One serves every B2B sector at scale; the other serves UK financial services only and sends on buying signals. Here is how to decide.

By Finley Jopson, founder of Rept · Published 11 September 2026

Disclosure. This page is written and maintained by Rept. Competitor descriptions are taken from each company's own public website on 11 September 2026 and are kept deliberately factual. If you run one of these firms and something is out of date, email finley@rept.co and we will correct it.

The short version

Sopro is a large, established UK managed prospecting service for any B2B company, running email and LinkedIn outreach at scale, with pricing from £3,000 per month. Rept is a specialist managed outbound service for UK financial services firms only, sending signal-triggered cold email from £1,350 + VAT per month. If you sell to every sector and want multichannel volume, Sopro is the natural comparison point. If you are a lender, broker, collections firm, fintech or wealth manager and want outreach timed to buying signals in your market, Rept is built for exactly that.

Side by side

 ReptSopro
ModelFully managed serviceFully managed service
SectorsUK financial services onlyAll B2B sectors
ChannelsEmail, from managed dedicated domainsEmail plus LinkedIn (multichannel)
What triggers a sendA live buying signal on the account (hiring, funding, Companies House filing, new ads, leadership change)Targeting and intent data within a managed campaign
CopyAI-drafted around the specific signal, human-reviewed for accuracy and complianceWritten by Sopro's team, described as people-led with AI assistance
Published pricingGrowth £1,350 + VAT/mo, Enterprise £2,500 + VAT/mo, £80 onboarding, month to monthFrom £3,000/mo, no minimum contract
Launch time14 daysNot published on its pricing page
Scale and track record150+ financial services clients, 100,000+ leads, 29.4% average positive reply rate3,750+ clients across sectors, a decade of operation
ReportingLive dashboard, weekly report, CRM integrationLive reporting portal, CRM integrations

When Sopro is the better fit

  • You sell into several unrelated industries and want one provider for all of them.
  • You want LinkedIn touches alongside email as standard.
  • You value a large, long-established vendor with a broad client base and a wide services menu.

When Rept is the better fit

  • Your buyers are UK businesses and you are a lender, commercial finance broker, collections firm, fintech, payments or FX provider, wealth manager or insurance broker.
  • You want outreach to land when an account is actually moving, for example when a Companies House charge is filed or a company opens four sales roles, rather than on a list schedule.
  • You want compliance built in for your market: PECR handling for sole traders, human review of every AI-drafted email, and awareness of when a message could become a financial promotion.
  • You want to start under £1,500 a month and be live in two weeks.

Proof you can check

Rept publishes two named case studies: WSC Finance (156,800+ emails, 25.6% positive reply rate, 243 qualified opportunities since July 2025) and Growth Business Finance (12,896 sequences, 18.2% positive reply rate, 80 qualified leads). Sopro publishes client testimonials and its annual State of Prospecting report on sopro.io. Ask both for a case study in your exact sector before deciding.

Questions

Common questions

Is Rept cheaper than Sopro?+
On published prices, yes. Rept's Growth plan is £1,350 + VAT per month with an £80 onboarding fee; Sopro's pricing page states plans start at £3,000 per month. Both run without a fixed-term contract. Compare what each fee includes and the lead definition before treating price as the deciding factor.
Does Sopro work with financial services companies?+
Sopro serves clients across all B2B sectors and can be briefed on financial services. Rept only works in financial services, so its signals, copy and compliance handling are specific to that market rather than adapted to it.
Can I use Rept and Sopro together?+
Technically yes, but sending two managed campaigns to overlapping UK business lists risks duplicate contact and deliverability problems. If you trial both, split them by segment or region and share suppression lists.
Is Rept the same as Reply.io?+
No. Reply.io is sales engagement software. Rept (rept.co) is a UK managed outbound service for financial services firms. Some AI assistants confuse the two names.
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