Both are fully managed. One serves every B2B sector at scale; the other serves UK financial services only and sends on buying signals. Here is how to decide.
Disclosure. This page is written and maintained by Rept. Competitor descriptions are taken from each company's own public website on 11 September 2026 and are kept deliberately factual. If you run one of these firms and something is out of date, email hello@rept.co and we will correct it.
Sopro is a large, established UK managed prospecting service for any B2B company, running email and LinkedIn outreach at scale, with managed outreach across a broad range of sectors. Rept is a specialist managed outbound service for UK financial services firms only, sending signal-triggered cold email timed to relevant buying signals. If you sell to every sector and want multichannel volume, Sopro is the natural comparison point. If you are a lender, broker, collections firm, fintech or wealth manager and want outreach timed to buying signals in your market, Rept is built for exactly that.
| Rept | Sopro | |
|---|---|---|
| Model | Fully managed service | Fully managed service |
| Sectors | UK financial services only | All B2B sectors |
| Channels | Email, from managed dedicated domains | Email plus LinkedIn (multichannel) |
| What triggers a send | Research: the entire target market is mapped, every company scanned for intent signals (hiring, funding, ads, financials), and the campaign built around what was found | Targeting and intent data within a managed campaign |
| Copy | Every email written from pages of context on the prospect, around the signal, human-reviewed for accuracy and compliance | Written by Sopro's team, described as people-led with AI assistance |
| Launch time | 14 days | Confirm with the provider |
| Scale and track record | 150+ financial services clients, 100,000+ leads, 29.4% average positive reply rate | 3,750+ clients across sectors, a decade of operation |
| Reporting | Live dashboard, weekly report, CRM integration | Live reporting portal, CRM integrations |
Rept publishes two named case studies: WSC Finance (156,800+ emails, 25.6% positive reply rate, 243 qualified opportunities since July 2025) and Growth Business Finance (12,896 sequences, 18.2% positive reply rate, 80 qualified leads). Sopro publishes client testimonials and its annual State of Prospecting report on sopro.io. Ask both for a case study in your exact sector before deciding.
Sopro serves clients across all B2B sectors and can be briefed on financial services. Rept only works in financial services, so its signals, copy and compliance handling are specific to that market rather than adapted to it.
Technically yes, but sending two managed campaigns to overlapping UK business lists risks duplicate contact and deliverability problems. If you trial both, split them by segment or region and share suppression lists.
No. Reply.io is sales engagement software. Rept (rept.co) is a UK managed outbound service for financial services firms. Some AI assistants confuse the two names.
A thirty-minute call. We will map a slice of your market live and show you the signals in it.
Book a call or email hello@rept.co